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Innerscope Research Innerscope Research
  • About
    • About Innerscope
    • Methodology
      • Methodology Overview
      • Technologies of Neuroscience
      • Sensus Kiosk
    • Validation
    • Our Team
    • Strategic Partners
  • Case Studies
    • ALL
    • Advertising
    • Digital
    • Media
    • Shopper
    • Custom
  • Applications
    • ALL
    • Advertising
    • Digital
    • Media
    • Shopper
    • Custom
  • Blog
  • News
    • Innerscope In The News
    • Upcoming Appearances
    • Past Appearances
    • Awards
  • Contact
    • Contact Us
    • Join Our Team
  • Innerscope Research is now a
    Nielsen Company
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    WELCOME TO INTEGRATED
    CONSUMER NEUROSCIENCE
    COMBINING MULTIPLE
    MEASURES MEANS MORE
    COMPREHENSIVE INSIGHTS
    DOWNLOAD THE BOOKLET HERE
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    Our business is consumer neuroscience.
    Our mission is to help our clients understand consumer behavior.
    Advertising
    Media
    Digital
    Shopper
    Custom
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    OUR
    PRINCIPLES
    IN PRACTICE
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Case Studies

Case Study Image

Media Example:
Turner

Guidelines for Optimizing the Social TV Experience:
Innerscope Helps Turner Define Social Media Principles That Keep Viewers On-Channel

Case Study Image

Advertising Example:
Super Bowl XLVIII

The First Integrated Neuroscience Study Of Advertising:
Using Multiple Neuroscience Measures To Determine Emotional Reactions To Super Bowl Ads

Case Study Image

Custom Example:
Procter & Gamble

Research Supports New Product Launch:
Gain Is Proven To Be “Music To Your Nose”

Case Study Image

Shopper Example:
Campbell’s

Consumers Warm Up To Soup:
Helping Campbell Soup Company Reconnect Through Redesign

Innerscope thanks our clients for making the results available to the public.

  • Twitter
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Tweets by @Innerscope
  • How Facebook and Campbell Soup Are Trying to Read Your Mind

    July 2nd, 2015

    Read more >

  • Nielsen: The Future of Neuroscience is Now. Let’s Embrace it.

    June 10th, 2015

    Read more >

  • Nielsen Doubles Down On Neuro

    June 3rd, 2015

    Read more >

  • Nielsen Completes Acquisition of Innerscope Research, Launching New Era in Consumer Neuroscience

    May 27th, 2015

    Read more >

  • Nielsen Buys Neuromarketing Research Company Innerscope

    May 27th, 2015

    Read more >

  • loctite feature
    David Among the Goliaths: A Surprising Win in the Super Bowl (Advertising) Game
    March 19th, 2015

    Read more >

  • The Most Surprisingly Engaging Ad We Have Ever Tested
    January 29th, 2015

    Read more >

  • BuickGma
    A Love Affair Gone Right
    December 16th, 2014

    Read more >

  • The “Domino Effect” of Retail
    November 24th, 2014

    Read more >

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