Guidelines for Optimizing the Social TV Experience:
Innerscope Helps Turner Define Social Media Principles That Keep Viewers On-Channel

The First Integrated Neuroscience Study Of Advertising:
Using Multiple Neuroscience Measures To Determine Emotional Reactions To Super Bowl Ads

Research Supports New Product Launch:
Gain Is Proven To Be “Music To Your Nose”

Consumers Warm Up To Soup:
Helping Campbell Soup Company Reconnect Through Redesign