Innerscope is a consumer neuroscience company uniquely devoted to validation in market research.
Our commitment to providing verifiable evidence that our approach works reliably, consistently and accurately sets us apart in the industry.
Our metrics consistently correlate to or predict a number of outcomes and behaviors, including:
- Sales (e.g. consumer electronics, fashion, magazines, movie box office)
- Online conversions
- Retail basket size
- Fast-forwarding and channel-changing behavior
- TV program viewership
- Online buzz (e.g. comments and views)
Innerscope is the only consumer neuroscience firm to successfully complete the Advertising Research Foundation’s most comprehensive review:
“[Innerscope’s] analytic expertise is superb while their scientific approach supports a consistent and thorough validation (R&D) program. This is essential to ensuring that Innerscope’s results are reliable and valid measures to help clients make proper advertising and marketing decisions…” Advertising Research Foundation Research Review
We are proud of our work, the value we deliver to our clients and consumers and the confidence they have placed in us based on our research validation.
Awards
Institute for International Research’s The Market Research Event (TMRE)
Finalist, 2013 Innovation in Research EXPLOR Award
The ARF 2012 David Ogilvy Awards
Gold, International Category: “Anticipation” Budweiser
ESOMAR
Best Presentation Award at WM3 2010
Cable & Telecommunications Association for Marketing
First place in 2011 CTAM Insights Conference Case Study Competition, with MTV Networks and Spike TV
Advertising Research Foundation
Great Mind Rising Star Award and Innovation Awards
