Eye Tracking
Precise location, amount and patterns of visual attention to predetermined areas of interest
Uses camera and infrared technology to monitor eye movements to locate precisely what elements catch attention, how fast and for how long.
Respondents have their eye movement passively recorded by an infrared camera that is attached to a computer monitor or using head-mounted eye trackers to test in store or in the home.
Scalable, portable, inexpensive and real-time options available.
A measure of purely visual attention, without ability to measure emotion.
Testing of video, digital, or print ads, packaging and shopper studies.