Technologies of Neuroscience

Proprietary algorithms are used to combine up to four physiological measures of the autonomic nervous system (heart rate, skin conductance, motion, and respiration) into comprehensive measures of emotional engagement.

Participants wear biometric monitoring devices with advanced sensors that measure moment-to-moment changes in biologic indicators of emotion.

Scalable, inexpensive, measures pure non-conscious emotional responses.

Does not measure specific emotions.

Innovation, concepts, ads, packaging, shopper studies, program content, experiential testing and multisensory studies.