Innerscope Research, Inc., is the leader in integrated consumer neuroscience, delivering unprecedented understanding of consumer behavior that helps brands to build deeper connections and optimize product and communication performance.

Using the latest technological advances in biometrics, neurometrics and psychometrics, which can be integrated with self-report, Innerscope measures and analyzes moment-by-moment conscious and non-conscious responses to media and packaging, providing marketers with critical insight into consumers’ decision making.

Founded in 2006 by Harvard and MIT scientists, Innerscope has been recognized with ARF Innovation, Rising Star and Great Minds Awards, ESOMAR’s Best Presentation Award, and as a 2013 EXPLOR award finalist at IIR’s TMRE.

 

Our History

2006

  • After meeting and collaborating at the MIT Media Lab, technology expert Brian Levine and neuroscientist Dr. Carl Marci form Innerscope Research.
  • The team integrates four biometric signals into one measure of emotional engagement, and publishes a definition of engagement and first results in the Journal of Advertising Research.

2007

  • The company starts measuring eye tracking and files its first patent for algorithms to calculate biometric emotional engagement.

2008

  • Innerscope’s first annual Super Bowl study highlights our ability to capture emotional engagement across a wide audience for the entire game, including all 50 national advertisements.
  • The results show that significant biometric engagement with the ads predicts online buzz up to nine months later, better than dial turning and self-report.

2009

  • Innerscope initiates the first Advertising Research Foundation (ARF) research review of a neuroscience-based market research company and presents findings with TiVo showing correlations between biometric engagement and in-market ad viewing behavior.

2010

  • The Wall Street Journal features Innerscope Research’s use of neuroscience-informed tools to help Campbell’s Soup change its iconic red and white soup label.
  • Wired Magazine sponsors Innerscope’s third annual Super Bowl study, and Joe Mandese’s MediaPost article “This Is Your Brain On Screens” inspires a new model of media engagement based on neuroscience and Innerscope’s prior findings.

2011

  • Dr. Marci is guest editor for MEDIA Magazine’s special issue focused on the brain.
  • Innerscope and MTV Networks win first place at CTAM for original research.
  • Time Warner opens its Medialab in partnership with Innerscope.

2012

  • Levine and Intuit present the in-market sales impact results for TurboTax at the Digital Marketing Summit.
  • Biometric measurement is added to kiosks in the first scalable, distributed platform for neuroscience-based data collection.
  • Dr. Marci is featured on CNN’s Newsroom following fifth annual Super Bowl study in the Time Warner Medialab.

2013

  • Research industry veteran Bill Moult, formerly of Nielsen Media Analytics, joins the team as CEO.
  • Innerscope becomes an integrated consumer neuroscience company and introduces its facial coding capabilities.
  • Fast Company reports on Innerscope’s ability to predict weekend box office success using measures of emotional engagement to movie trailers.

2014

  • Innerscope announces the SensusTM kiosk, adding eye tracking and facial coding to the biometric data collection platform.
  • Innerscope develops a number of wide-ranging business partnerships to fully support the integrated…

“It has already been a fascinating journey for us, from neuroscience learning about biological responses to learning about consumers, from large measurement devices to much smaller and even portable ones, from building the science to building a business. And as we add more tools and more science, the future of the business looks even more exciting.”

- Dr. Carl Marci, Founder and Chief Science Officer, Innerscope Research