consumer neuroscience

The “Domino Effect” of Retail

You have the ideal placement in store. Your message has been tweaked just right. Your packaging pops. And that

By Natalie Rizk|November 24th, 2014|Categories: Blog|Tags: biometrics, branding, consumer neuroscience, emotion, integrated consumer neuroscience, neuromarketing, packaging, shopper marketing, store display|0 Comments

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Video: Dr. Carl Marci on NIMF 2014

The inaugural Nonconscious Impact Measurement Forum (NIMF) was held recently in New York. Innerscope Co-Founder and Chief Scientist Dr.

By Natalie Rizk|November 21st, 2014|Categories: Blog|Tags: biometrics, consumer neuroscience, design, integrated consumer neuroscience, marketing, neuromarketing, NIMF|0 Comments

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