David Among the Goliaths: A Surprising Win in the Super Bowl (Advertising) Game
The Loctite ad came into the Super Bowl on little cat’s feet and left on immense tiger’s paws.
A household
The Most Surprisingly Engaging Ad We Have Ever Tested
It was the best of ads . . . It was (among) the worst of ads. . .
Rare is
Your Brain on Video Ads
We know that the best video ads activate viewers’ emotions, and that the best of those make a clear
Success in Video Advertising: A Scientific Formula
What do ideal video ads look like? Awfully similar - at least scientifically.
We’ve studied more than 2,000 video ads