Our Promise

Innerscope’s digital solutions go beyond the limitations of traditional usability research. Evaluating user experiences with biometrics and eye tracking provides a clear understanding of users’ emotional connection to each page, element and pixel. The results improve user engagement and drive increases in key performance metrics like revenue, conversions and registrations.

How It Works

Traditional usability research focuses on the functionality of a site, instead of how it engages an audience. This leads to evolutionary, not revolutionary, change. Innerscope’s unique approach combines biometric and eye tracking technologies to provide an understanding of the emotional and cognitive impact of every pixel. This unprecedented level of knowledge about the user experience allows you to address your site’s weaknesses and promote its strengths in revolutionary ways. The results can help you select and improve digital designs, create more engaging user experiences, improve ad effectiveness and, ultimately, maximize performance.