Our Promise
Innerscope improves concept performance by adding a new dimension to the screening process. Evaluating product and creative concepts based on emotional response, as well as self-reported metrics, ensures the highest probability for in-market success.
How It Works
Research shows that emotional reactions correlate to decision-making and purchasing. By combining Innerscope’s Emotional Resonance Score™ with self-reported metrics, we identify not only which concepts consumers like, but which concepts are most relevant and motivating. Our Emotional Resonance Score™ is more discriminating than self-report measures, so it’s easy to identify the winning concepts that will drive more compelling campaigns and better sales. Innerscope’s unique screening process ensures that clients invest in the concepts with the highest probability for in-market success.
Applications
- Creative (messages, positioning statements, taglines, names, photos, audio-visual cues, etc.)
- Products and services (concept statements, design images, prototypes, etc.)
- Development of best practices and custom databases
Case Studies
Innerscope’s concept screening results have successfully correlated to in-market sales results for a variety of products, from consumer electronics to fashion.
