Whether you are testing messages, creative, designsor prototypes, Innerscope improves your results byscreening concepts based on how consumersrespond to them emotionally.
How We Do it
By combining Innerscope’s Emotional Response Score with self-reported metrics, Innerscope can tell you which concepts have the highest probability for market success, as well as what improvements could increase that probability. Innerscope identifies the strongest elements of your concepts, and maximizing those elements improves consumers’ emotional response to the whole concept.
Research has shown extensively that emotional reactions are correlated to purchase decisions. Using Innerscope’s process aids successful future concept development by creating best practices and benchmarks.
Applications
- Test creative concepts such as messages, positioning statements, taglines, names, photos, audio visual cues, etc.
- Test product and service concepts using concept statements, design images, storyboards, prototypes, etc.
Case Studies
Innerscope’s concept testing process increased sales for a variety of products:
