We’re thrilled to share the following white paper describing the powerful results from our 2-year, 3-phased study on Double Box advertising with FOX Sports. The entire study was a true “labor of love” across the board and led us to some remarkable accomplishments, including our first time conducting live eye tracking on 18 at a time! The white paper summarizes results recently presented at the ARF’s Audience Measurement 9.0 conference and the NMSBA World Forum, including the following key findings:
- Visual Attention to Advertising in Double Box is Surprisingly High
- Double Box Advertising is More Emotionally Engaging than Traditional Advertising
- Double Box Advertising is Immune to Traditional Shortcomings (Position in Pod and Wear Out)
- Dynamic Wraps Provide Even More Opportunities to Engage with the Brand
Many thanks to our entire team for their hard work from the first study in 2011 to the live Daytona 500 study in 2013. This was a complete team effort and thanks goes to everyone involved: Brian, Naomi, John, Corrinne, Randall, Madeleine, Matthew, Michael, Michelle, Phil, Nikita and Mervett.
To learn more about the case study, click here.
Download the white paper here.
