Why Television?
Here you are, reading the TV Board on MediaPost. So it’s probably safe to assume that you, like me, love — or at least give a hoot about — television.
Those of us who have created new companies in the space — TRA, Invidi, Visible World, Simulmedia, Black Arrow, Media Bank, Canoe — have joined the big players (networks, stations, media agencies, advertisers) in pursuing a big opportunity in TV and TV advertising.
But have you ever asked yourself why? This is a question that the inspirational speaker/advisor Simon Sinek rhetorically asked in a TED talk last year. As Sinek pointed out, most people have no problem explaining “what” they do (broadcast a program, for instance) or “how” they do it (on a branded network addressing a specific niche). However, very few can say “why.” For example, as he likes to say, Apple’s “why” is that it challenges the status quo and thinks differently about everything it does. This is much more than what other computer companies do — make consumer electronic devices and computers (the “what”) that have unique designs (the “how”).
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