The Spots That Raised Heart Rates: Grading The Super Bowl Ads Using Biometrics
By Matt McCue
Innerscope Research measured biometric responses to Super Bowl ads and—surprise—found that people love puppies.
Last night, while the rest of us were chowing down on Buffalo wings and watching the Seahawks make a head-scratching pass call that led to the team’s demise, 50 study participants strapped a monitor belt around their chests, so scientists from Boston-based Innerscope Research could capture their real-time biometric responses to the Super Bowl commercials.
Innerscope conducts this annual study because the company learned that, just because a viewer said they loved or hated an ad, that doesn’t mean it was effective or a bust. And just because a media outlet rated it as the “Best” or “Worst” doesn’t mean the viewer at home connected in the same way.
Read more: http://www.fastcocreate.com/3041832/super-bowl-xlix/the-spots-that-raised-heart-rates-grading-the-super-bowl-ads-using-biometric