“That’s Not A Buick” Ads Drawing Praise From Scientific Community
By Diego Rosenberg
— Dec 17, 2024
Do you like those “That’s not a Buick!” ads that have been running since spring? Reeks of an Oldsmobile ad from a different era, but the highers-up at Buick think it’s been a success. Now it seems there’s quantifiable proof!
According to Automotive News, Boston-based Innerscope Research Inc. used “consumer neuroscience” to gauge the effectiveness of one of these 30-second Buick spots. The results? “One of the highest overall levels of emotional engagement” they have ever recorded.