Study: Viewers Engage More With TV Ads Than Video Ads
A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook.
Boston-based Innerscope Research used biometric monitoring, eye-tracking and traditional survey methods to measure the nonconscious and conscious reactions of 390 consumers ages 18 to 34. Participants were exposed to the same video advertisements across Facebook, TV and digital pre-roll on PC, tablet and smartphone.
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