Sex, Nostalgia and the Perfect Super Bowl Ad
While we were all busy judging the Super Bowl ads, it turns out the Super Bowl ads were judging us as well.
And what they found is that we long for a lot of humor, a little nostalgia and — please — not too much clothing.
Marketing firm Innerscope Research hooked-up 50 ad viewers between the ages of 21 and 35 to a device which measured their body’s response to the commercials. Which is great for us and anybody interested in an honest ad response, but maybe less great for any volunteer who wouldn’t otherwise admit that they really, really enjoy seeing David Beckham wearing nothing but boxer briefs. There’s no hiding from your skyrocketing respiratory rate, gang.
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