Super Ads Have Feeling
Super Bowl commercials with nostalgic and optimistic themes and equal opportunity sex appeal registered strong emotions with viewers, according to a Boston-based company that uses biometric monitoring to gauge responses. Advertisers lay out big bucks for commercials during the big game — the cost to air a 30-second spot hit $3.5 million this year, not including production costs — so they want to know exactly what feelings they engender, right down to the subconscious level. Six-year-old Innerscope Research uses biometric analysis to gauge viewers’ emotional engagement to Super Bowl ads.
Read More…