Retailers Using Science To Shape Shopping Experience
BOSTON (CBS) – Retailers are trying to get into customers’ brains and they now have the technology to do it. It’s called consumer neuroscience and companies are getting valuable shopper intel that can shape the shopping experience.
To get a firsthand look we went shopping at Betsy Jenney on Newbury Street with Dr. Carl Marci of Boston-based Innerscope Research. I was given glasses with a special camera to track my eye movements and sensors were attached to my fingers to keep tabs on the electricity in my skin.
Click here to read more…