P&G Features Innerscope Research in Major Product Launch Press Release
Gain Unveils New Single-Use Laundry Pac with Groundbreaking Study Proving Emotional Link Between Gain Scent and Music
For years, Gain fans have long celebrated the feeling that the signature scent of Gain Original brings to their everyday lives, but have not easily been able to describe it. To better understand this feeling, Gain partnered with scent expert Dr. Alan Hirsch and Innerscope Research to conduct a groundbreaking study proving the link between its scents and music.
Read More…