P&G and Time Warner Ranked Most Engaging at ANA Conference, Results Based on Biometrics
December 16, 2024 - New York, NY - James Moorhead, Old Spice Brand Manager for Procter & Gamble, and Mark D’Arcy, President and Chief Creative Officer for Time Warner, delivered the most engaging presentations overall at the inaugural ANA (Association of National Advertisers) Creativity Conference, presented by Yahoo!, held Wednesday, December 8, in New York City. The rankings come from Innerscope Research, Inc., which used biometric monitoring technology on a portion of attendees in a live demonstration study that measured real-time unconscious emotional engagement with the speakers throughout the day.
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