News

Katie Kilkenny Dec 26 2014, 9:01 AM ET

If you’re tired of sitting through ads before movies, you aren’t alone. Earlier this year, the National Association of Theater Owners ruled that trailers should no longer exceed two minutes—that’s 30 seconds shorter than the previous norm—and requested theaters stop playing previews more than four months in advance of a film’s release. According to The Hollywood Reporter, theater owners were fed up with criticisms from audiences saying that previews had become too long and revealing. Every theater has its whiners, but the new guidelines confirmed a popular consensus: Trailers feel too long.