OPA Unveils Biometric and Eye Tracking Research
The Online Publishers Association (OPA) today released a new study, “Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit,” that found that 90 percent of participants notice OPA Ad Units in the first 10 seconds of being on a webpage and users who fixated on the OPA Ad Units during the same timeframe were as emotionally engaged with the advertising as with the rest of the webpage content.
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