Nielsen: The Future of Neuroscience is Now. Let’s Embrace it.
“We recently announced the acquisition of Innerscope Research, a leader in the use of neuroscience to help brand marketers solve their unique marketing challenges by delivering a better understanding of their consumers. We are integrating Innerscope’s groundbreaking techniques and expertise with Nielsen’s existing, industry-leading neuroscience group to create the most complete offering of consumer neuroscience capabilities in the world. Our goal for Nielsen Consumer Neuroscience is to showcase these technologies and insights as complementary, and essential, research tools, particularly within the media, marketing and packaging design industries.
Why are we doubling down on neuroscience? Simply put: It works. Studies have repeatedly proven that understanding non-conscious consumer responses delivers information and knowledge that traditional research methods cannot. Deeper and more actionable insights from consumer neuroscience tools deliver significant and often untapped value for the industry and for our clients.”
Read more on the Nielsen News Center here.