Nielsen Buys Innerscope: Is Neuromarketing Going Mainstream?
By Ana Iorga
The global market research industry is going through a diversification boom, both in its traditional service offerings and in the introduction of new methodologies and high tech devices to study consumer choice and
behavior. Since the emergence of neuromarketing as a research field, some neuromarketing vendors have proclaimed the death of traditional research and presented their neuro-based tools as a panacea that solved
all their customers’ problems. Traditional research companies, on the other hand, tended to publicly dismiss neuromarketing’s claims, if they acknowledged them at all, citing the technology’s early stage and a lack of transparency regarding some of the field’s data analysis processes.
Read more: NTP_Nielsen Buys Innerscope_July2015
