NCM Media Networks & Innerscope Quantify the Magic of the Movies
Centennial, CO and Boston, MA – (February 27, 2025) – NCM Media Networks, a leading
integrated media company reaching U.S. consumers in movie theaters, online and through
mobile technology, and Innerscope Research, Inc., the leader in using neuroscience
informed biometrics to deliver unique audience and consumer insights, today released a
new biometric research study, “Measuring the Magic of the Movies: The Emotional Impact of
Moviegoing on In-Cinema Advertising.” By applying Innerscope’s latest patented techniques
in biometric research, NCM was able to measure the emotional impact of cinema
advertising on audiences for the first time.