MBPT Spotlight: Numbers Game – The Art of Creating ‘Snapback’
How advertisers can pull viewers’ attention back from their second screen during TV shows
Usage of second (and third, and sometimes fourth) screens while viewers are watching TV is accelerating at an exponential rate. What effects does this have on viewers’ attention to the first screen, especially during traditional TV commercial breaks? During Q1 of 2014, Zenith Media partnered with Turner Networks and Innerscope Research to investigate the issue.
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