Major New Research from Key Industry Stakeholders to Premiere at IAB MIXX Conference 2011
Adding a dimension of real world quantitative and qualitative analysis to an already packed thought-leadership agenda, this year’s MIXX Conference, presented by the Interactive Advertising Bureau (IAB), spotlights never-before-seen research from top players in the media industry, including publishers, agencies and consulting companies. The original studies will be unveiled throughout the two-day conference, October 3-4, in New York, and in a newly designed track devoted exclusively to breaking research.
The insights garnered from these studies underscore the theme of the MIXX Conference 2011—“What’s the Story? Building Narrative in the Digital Age.”
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