Innerscope Expands Scope, Gets Funds to Scale New Neuro Research Platform
Days after it became known that one top neuroscience-based marketing researcher was on the block and might be broken up, another announced it has completed a multi-million dollar round of funding that it will use to accelerate its growth, including the development of a new platform making it easier to take its biometric measurement systems into the field, and potentially, globally. Boston-based Innerscope Research Wednesday announced that it closed the final $2 million of a $9.4 million round of funding from existing investors, and said the money would be used primarily to deploy the new platform, which is currently being beta tested by some clients and could begin rolling out by the end of the year.