Innerscope Claims Real-Time Biometrics First
In the US, biometrics and emotion measurement specialist Innerscope Research claims to have conducted the first ever biometric monitoring of an audience at an industry conference in real-time, at last week’s ANA Creativity Conference.
Boston, MA-headquartered Innerscope, which was founded in 2006 by Dr Carl Marci (pictured) and Brian Levine, uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus.
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