How Can Your Brain Predict Blockbusters?
Amid this week’s Oscars buzz, a new study claims that brain feedback from a movie’s trailer can predict its opening weekend revenues.
According to the Innerscope Research study, if a film’s trailer fails to reach a specific emotional engagement threshold (65), it will very likely generate less than $10 million in revenue on opening weekend; a movie whose trailer exceeds a certain level (80) will very likely earn more than $20 million the first weekend.
http://www.fastcompany.com/3006186/how-your-brain-can-predict-blockbusters