How smartphones, Oreos, and hashtags have changed Super Bowl ads forever
By Joshua Sherman
What the hell was up with those ads last night? If you’re wondering about Nationwide’s absolutely disturbing ad, why so many ads were about apps and games, or just what advertisers were thinking, you’re not alone. The answer lies in the same thing the Seahawks and Patriots were playing for: fame and glory.
Advertisers and marketers were hard at work trying to win you over, because exciting you, means online glory. With at least 111 million people watching live, the Super Bowl has become a testing ground for new, creative ads, all designed to make you react and interact with brands on your phone. But with hashtags and social media, the backlash to a bad ad can be worse than the spoils of victory.
Read more: http://www.digitaltrends.com/movies/super-bowl-ads-smartphones-tvs/