How Chevrolet Freaked Out Super Bowl Viewers Without Buying An Ad During The Game
Brian Steinberg
Senior TV Editor @bristei
Advertisements make the Super Bowl what it is every year. Yet in 2015, one ad made it seem as if it were taking the Super Bowl off the air just minutes before the big event got underway.
In an eyebrow-raising commercial that appeared just before kickoff, General Motors’ Chevrolet stirred up a lot of nervous energy by making it seem as if the feed of the game had been disrupted by some sort of technological mishap. In just seven seconds, viewers went from an exterior shot of a stadium with an announcer’s voice-over talking about “Super Bowl 49” to a dark screen.
Read more: http://variety.com/2015/tv/news/how-chevrolet-freaked-out-super-bowl-viewers-without-buying-an-ad-during-the-game-1201421368/?preview_id=1201421368