FOX announces FOX Sports 1 network
FSMG’s experimentation with the “double box” commercial format, intended to keep viewers engaged throughout breaks, is expected to be an FS1 staple. Custom commissioned research conducted this year by Innerscope in concert with FOX Sports advertisers, along with data from IAG and Nielsen, demonstrates how the “double box” format adds value compared to the traditional full-screen break: IAG reported a 62% increase in brand recall; younger viewers are more likely to view “double box” commercials, according to Nielsen minute-by-minute ratings; Innerscope’s engagement score for “double box” commercials ranked +13% higher than average; and viewers see advertiser logos more than three times longer in “double box” versus standard format.
http://msn.foxsports.com/other/story/FOX-Sports-announces-FOX-Sports-1-network-030513