Bill Moult Joins Innerscope as CEO
Marketing and media research industry vet Bill Moult has one of the most rational minds on Madison Avenue, but his decision to step down as head of Nielsen’s “knowledge collaborations” operations was a very emotional one — in every sense of the word. Moult, a top Nielsen executive for the past couple of years, and the head of a number of successful marketing research start-ups, is leaving to run Innerscope Research, a company that uses neuroscientific principles to measure people’s emotional responses to advertising, marketing and media content.
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