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Emotional Radar: Ipsos, Innerscope Team for Biometrics

Marketing research firm Ipsos has partnered with Innerscope Research to meld biometrics research, which tracks emotional engagement with advertising, into a slew of its products.

Ipsos said that to start, biometric techniques will be melded into the Ipsos ASI AdLab. That will allow for quantitative and qualitative insight and “real-time in-depth insights on unconscious emotional response.”