Disney ups investments in mind-reading tech
“…Disney’s recent investments are part of a broader trend. In an era of digital distractions, media and advertising companies are exploring brain science as a tool to fix people’s eyeballs on their content — and ads.
Take Nielsen, which has been aggressively exploring brain science since 2011. Market research firm SharpBrains reckons Nielsen holds the most valuable collection of patents for types of brain-reading tech. In May 2014, for example, Nielsen bought neuroscience research firm Innerscope Research, which claims its technology ‘measures and analyzes moment-by-moment conscious and non-conscious responses to media and packaging, providing marketers with critical insight into consumers’ decision making.'”
Read the full article here.