Black Friday 2014: Here Are The Tricks Retailers Use To Boost Holiday Sales
The scent of fresh pine, Christmas music, cheerful sales associates wearing Santa hats. The holiday shopping season has officially begun. But don’t be fooled: The wintry wonderland in most retail stores is carefully crafted to get you to spend big.
As shoppers chase holiday-season deals, they may not realize all the subtle ways retailers are hunting them. From wafting fragrances to salespeople who lightly touch customers, retail companies use a bevy of psychological tricks to play on consumers’ most basic urges — and generate sales.
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