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ARF Showcases Evidence of Ad Lift in Cross-Platform Advertising

A FOX Sports partnership with Innerscope, for instance, examined the effectiveness of the double box (i.e. split screen) commercial format. According to Michael Mulvihill, SVP, Research & Programming, Fox Television, the declines in NASCAR viewing in recent years “have frankly been a little worrisome,” in comparison to the sport’s peak in popularity around 2005. So the goal was to get creative.