And the Winner Is… Cinema Ads: Brain Research Shows They’re More Engaging than TV Spots
If you’re one of the billion-plus people who watched the Oscars last night, you probably already know how emotionally engaging cinema is. Now there’s some scientific proof. In the first research of its kind, cinema advertising network NCM utilized some state-of-the-art technology that measured the unconscious responses of moviegoers to ads shown to them in movie theaters — and not surprisingly, they were considerably more engaged than the same type of ads shown on other media such as TV or the Internet.
Read More…