Adult Swim Wins Key Demo - and Advertisers
Put this in your bong and smoke it: Long dismissed as a cultish backwater for marijuana enthusiasts and shiftless geeks, Adult Swim is absolutely crushing it in that most universal of demos, viewers 18-49. And as befits cable’s reigning couch-lock network, those who are tuning in are decidedly not zoning out during commercial breaks.
The perennial king of the 18-34 heap, Adult Swim closed out 2010 ranked No. 1 in total-day among the 18-49 set, a first for the network. With that expanded reach, Adult Swim has begun attracting a broader swath of advertisers, many of which have been won over by its high retention rates.
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