ARF Audience Measurement 2015 Conference
June 15, 2025 - June 16, 2025 at Conrad Hotel New York
Neuromarketing World Forum 2015
March 26, 2025 - March 26, 2025 at Barcelona World Trade Center
Global Shop 2015
March 25, 2025 at Mandalay Bay Las Vegas
The ARF Re: Think How Advertising Works
March 16, 2025 - March 18, 2025 at New York Hilton
Event Recap
Innerscope’s Carl Marci and Turner Sports’ Jay Leon presented the 2014 NCAA results. Innerscope Research also had a exhibition booth.
IQPC Exchange Presents the 4th Annual Chief Marketing Officer Exchange
February 22, 2025 - February 24, 2025 at Omni Orlando Resort
Event Recap
Carl marci and Bill Moult were in attendance.
The Media Insights and Engagement Conference
February 3, 2025 - February 5, 2025 at The Westin San Diego
Event Recap
Patti Wakeling attended.
Market Research Exchange
December 4, 2024 at Sawgrass Marriott Resort & Spa
2014 Nonconscious Impact Measurement Forum
November 6, 2024 at Digital Sandbox
Event Recap
Dr. Carl Marci was Co-Chair for the event. He also moderated “Up Close & Personal With Clients: Round 3” with Panelists: Bill Bean (Mattel), Jay Leon (Turner), and Elita Baram (Campbell Soup Company). In the interactive interview Dr. Carl Marci engaged with Bill Bean, Jay Leon, and Elita Baram to discuss how they turned playtime into learning time using biometric measurement approaches.
Fashion: Now & Then: From Antiquity to Visionary
October 24, 2024 at LIM College
Event Recap
Catherine Weiss, professor at Lasell College, discussed Innerscope Research at her presentation, “The Future of Fashion Neuromarketing: Where Fashion Consumer Research, Technology, and Neuroscience Intersect.”
P2PI Shopper Marketing Expo
October 21, 2024 - October 23, 2024 at Minneapolis Convention Center
Event Recap
Naomi Nuta spoke on Thursday, October 23, 2024 from 2:00pm to 2:45pm on the presentation “Bringing Emotion to Shopper Communications: Winning Shoppers’ Attention and Dollars.”
TMRE: The Market Research Event 2014
October 20, 2024 - October 22, 2024 at Boca Raton Resort and Club
Event Recap
Dan Aversano, Vice President TEN Ad Sales Research, Turner Broadcasting, presented a social 2.0 research study, conducted by Innerscope Research, entitled “The “Snap-Back” Effect: Winning Over Viewers From Their Second Screens” on Monday, October 20, 2024 at 11.30am. Patti Wakeling and Kate Weir were in attendance to support Dan.
Screen Advertising World Association (SAWA)
October 7, 2024 at Waldorf Astoria
Event Recap
Dr. Carl Marci presented at SAWA in Germany.
Advertising Week
October 2, 2024 at The Microsoft Stage
Event Recap
Dr. Carl Marci presented “Creating Great Creative with Neuro: Now That’s What I Call Brain Science.”
Consumer Neuroscience Satellite Symposium
September 26, 2024 - September 28, 2024 at Conrad Miami
Event Recap
Khoi Vo from Temple University presented “Understanding the Neurophysiological Response Profiles of Super Bowl Commercials,” which includes Innerscope Research’s work on the Super Bowl. Carl Marci, MD (Innerscope Research), Brendan Murray, PhD (Innerscope Research), Khoi Vo (Temple University), Vinod Venkatraman (Temple University), and Angelika Dimoka (Temple University) all co-authored the presentation.
ESOMAR Congress 2014 What Inspires? Conference - “Emotions Matter” Workshop
September 7, 2024 - September 10, 2024 at Société d'Exploitation de Nice Acropolis
Event Recap
Dr. Carl Marci presented at the ESOMAR Congress in Nice.
ANA Webinar: Reaching Consumers on the Path To Purchase Thru Neuroscience
August 6, 2024 - August 6, 2024 at Webinar
Event Recap
In an ever-changing media environment, activating emotions is a critical part of the path to purchase. Consumer neuroscience can play a major role in making connections with consumers. This webinar, led by Dr. Carl Marci, featured results from leading brands that demonstrate how advertisers need to create integrated campaigns from the living room to the point of purchase. Attendees learned how to reach the next generation of consumers who are increasingly wired, have shorter attention spans and have new barriers to activate emotions that lead to increased purchase behaviors.
Key Takeaways:
- Results from multiple case studies provide specific insights about how the path to purchase is evolving in a changing media landscape.
- Understand the distinctly different psychology of “viewers,” “consumers” and “shoppers” during their purchase journeys.
- Actionable recommendations to reach customers across today’s new path to purchase, at home, on-the-go and in the store.
Market Research Exchange: International Quality and Productivity Center
June 22, 2025 - June 23, 2025 at Omni Barton Resort and Spa
Event Recap
Carl Marci led an interactive BrainWeave session.
“Engaging Consumer Neuroscience to Evaluate Marketing Messages”
Consumer neuroscience is a fast growing field that utilizes the latest advances in science and technology to determine consumers’ non-conscious responses to communications such as a TV commercial, online ad or packaging. Market researchers are now able to glean unique and extraordinary insights from core biometrics (heart rate, skin conductance), eye tracking, facial coding, fMRI, EEG and implicit methods, to help clients understand the true nature and depth of consumer reactions to make better business decisions and improve research ROI. Attend this roundtable to learn how various consumer neuroscience methods can be leveraged to help inform your business needs.
IIEX Insight Innovation Exchange
June 16, 2025 - June 17, 2025 at Georgia Tech Hotel & Conference Center and Global Learning Center
Event Recap
Innerscope had the Sensus Kiosk on display with an interactive demo for conference participants. Dr. Carl Marci discussed integrated consumer neuroscience at a breakfast session. And our CEO Bill Moult discussed what it is that IIeX brings to the table, from high energy levels to a wide range of clients and suppliers. Click here to view the video.
ARF Audience Measurement
June 10, 2025 - June 11, 2025 at New York Marriot Marquis
Event Recap
Dr. Carl Marci and Khoi Vo from Temple University presented “Winning the Super “Ad” Bowl: Neurobiology of Ad Effectiveness” on June 9, 3:10-3:30pm.
Devra Jacobs, Innerscope’s VP of Strategic Insights, and Peter Leimbach, Vice President, Sales Research, FOX Sports, presented “Viewer Choice Results in Value for TV Advertisers” on June 10, 3 - 3:20 pm.
2014 Interdisciplinary Symposium on Decision Neuroscience
June 6, 2025 at Stanford University
Event Recap
Carl Marci discussed Innerscope Research’s Super Bowl case study.
ARF Re:Think
March 23, 2025 - March 25, 2025 at New York Marriot Marquis
Event Recap
Dan Aversano, Vice President TEN Ad Sales Research, Turner Broadcasting, presented “Leveraging the Power of Second-Screen Apps” based on the study conducted by Innerscope Research.
Innerscope also had a booth with the new Sensus Kiosk on display.
And Innerscope Research received a Great Mind Award from the Advertising Research Foundation for its paper, “Leveraging Synergy and Emotion in a Multi-Platform World: A Neuroscience Informed Model of Engagement.”
Click here to read more and download the paper
ARF Great Mind Awards - Photo by Nelson Davis
Path to Purchase Institute Shopper Marketing Summit
March 16, 2025 - March 18, 2025 at Renaissance Schaumburg Convention Center Hotel
Event Recap
In Innerscope’s presentation at Shopper Marketing Summit 2014, Dr. Carl Marci with Kristen O’Hara from Time Warner and Olin Hoover from Campbell Soup Company discussed two case studies that revealed how an understanding of conscious and non-conscious responses helped the two companies to identify new and effective ways to reach customers across today’s new path to purchase, at home, on-the-go and in the store.
WARC Measuring Advertising Performance
March 11, 2025 - March 12, 2025 at London, UK