Innerscope Research Receives Advertising Research Foundation Great Mind Award for Best Paper

ARF Great Mind Awards - Photo by Nelson Davis

Photo Courtesy of the ARF Great Mind Awards

At Innerscope, we strive to design and deliver research that creates valuable insight for our clients. But we’re also dedicated to industry innovation and we take a lot of pride in bringing forth research that benefits the industry as a whole.

So we’re thrilled to share that Innerscope has received a Great Mind Award from the Advertising Research Foundation for our paper, “Leveraging Synergy and Emotion in a Multi-Platform World: a Neuroscience Informed Model of Engagement” (click here to download the paper).

The research came out of a study with one of our partners, FOX Television. But it also presents a new, consumer neuroscience-informed model of immersive-versus-flexible audience engagement to demonstrate how brands can maximize engagement across multiple screens. We believe the model can help advertisers develop more effective strategies that embrace the changing media landscape, particularly with the rise of mobile and increased use of second screens.

It’s a fascinating time for those of us in market research with new tools and technologies that, every day, give us greater insight into what influences consumers. We plan to continue at the forefront, delivering unprecedented insight for our customers and for the industry. And maybe next year, we’ll be here to tell you that we’ve added to our list of what is now 11 Great Mind Awards.

By Bill Moult |April 7th, 2014|Categories: Awards|Tags: |0 Comments

About the Author: Bill Moult

Bill is an industry veteran with experience in a number of leading marketing, media and advertising research organizations. Immediately prior to joining Innerscope, Bill was president of knowledge collaborations at Nielsen and built their Media Analytics business. Previously, he was chief executive officer of Media Behavior Institute through the piloting of USA TouchPoints, a founding partner of Sequent Partners, and president of the Marketing Science Institute. He is a former president and chief executive officer of ASI Market Research, which he and ASI’s investors sold to Ipsos to become Ipsos-ASI, and former president of BASES, which was subsequently acquired by Nielsen. Joining Innerscope reflected Bill’s passion for leading our industry into the future: “The measurement of emotion is going mainstream in media, advertising and marketing research over the coming years, and I believe that Innerscope has the people as well as the technology to help achieve that for our clients.” He received dual bachelor’s degrees in management science and psychology from Carnegie-Mellon University, a Master’s in Business Administration from the Wharton School, and a doctorate in marketing from Harvard Business School. Appropriately, Bill notes the emotional component of being Innerscope’s chief executive officer: his youngest daughter is a newly-minted doctor who will be moving to a Boston-area hospital, and they are delighted to be living closer together.

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