Blog

David Among the Goliaths: A Surprising Win in the Super Bowl (Advertising) Game

The Loctite ad came into the Super Bowl on little cat’s feet and left on immense tiger’s paws.

A household

The Most Surprisingly Engaging Ad We Have Ever Tested

It was the best of ads . . . It was (among) the worst of ads. . .

Rare is

A Love Affair Gone Right

I fell in love in March of 2014 … with a car ad.

The object of my affection goes by

By |December 16th, 2014|Categories: Blog||0 Comments

The “Domino Effect” of Retail

You have the ideal placement in store. Your message has been tweaked just right. Your packaging pops. And that