Shopper / Mimoco

Predicting Best-Sellers:
Innerscope Guides Mimoco To Best-Selling Consumer Electronics Designs

Challenge

Mimoco, maker of the coolest designer USB flash drives, competes globally for the gadget-obsessed tech consumer. As choices multiply for this highly desirable target market, sales are the only success metric. Tech companies must rigorously evaluate a product’s sales viability before introducing it to the mass market. Faced with a multitude of potential design concepts for its Pop Art MIMOBOT flash drives, Mimoco needed to accurately identify which designs consumers would buy.

Solution

First, Innerscope measured emotional responses to current in-market designs. By evaluating results from its Biometric Monitoring System™ against actual sales figures, Innerscope confirmed that designs eliciting stronger emotional responses correlated to designs with higher sales. Knowing this, Innerscope further evaluated the top-selling designs to pinpoint the consistent features and trends generating the strongest emotional responses.

Results

• Based on Innerscope’s findings, Mimoco created best practices for determining which concepts would move into production.
• Mimoco cited Innerscope as the source of its formula for creating best-selling designs that increased profits, improved sales and reduced slow-moving inventory.