The Path to Purchase is changing rapidly. Shoppers, particularly the next generation of shoppers, are increasingly wired with the latest technologies – including social media and ever-smarter smartphones – resulting in shorter attention spans. This presents a new landscape for marketers, creating challenges for brands seeking to turn engagement into purchase behaviors. At Shopper Marketing...
As everyone knows, the Super Bowl is by far the most watched televised event in North America, regardless of the teams on the field. Any Super Bowl will attract over 100 million viewers no matter who is playing. In other words, this is not just a game; it's an event. And for those of us who...
What’s the difference between a dead salmon and a scientist? Apparently not much, if you’re scanning their brains. Craig Bennett, a post doctorate student in cognitive neuroscience at the University of California, Santa Barbara, simply wanted to conduct test runs on an fMRI brain scanner in 2009 to confirm some settings and calibrate the machine...
In Part I of this blog series, we learned that we empathize and emotionally connect with others even when
