Your Brain on Video Ads
We know that the best video ads activate viewers’ emotions, and that the best of those make a clear
Success in Video Advertising: A Scientific Formula
What do ideal video ads look like? Awfully similar - at least scientifically.
We’ve studied more than 2,000 video ads
Now Available: White Paper on Double Box Advertising with FOX Sports
We’re thrilled to share the following white paper describing the powerful results from our 2-year, 3-phased study on Double Box advertising with FOX Sports. The entire study was a true “labor of love” across the board and led us to some remarkable accomplishments, including our first time conducting live eye tracking on 18 at a time!
Innerscope Research Receives Advertising Research Foundation Great Mind Award for Best Paper
At Innerscope, we strive to design and deliver research that creates valuable insight for our clients. But we're also dedicated to industry innovation and we take a lot of pride in bringing forth research that benefits the industry as a whole. So we’re thrilled to share that Innerscope has received a Great Mind Award from the Advertising...
