The “Domino Effect” of Retail
You have the ideal placement in store. Your message has been tweaked just right. Your packaging pops. And that
Video: Dr. Carl Marci on NIMF 2014
The inaugural Nonconscious Impact Measurement Forum (NIMF) was held recently in New York. Innerscope Co-Founder and Chief Scientist Dr.
Don’t Blink
You have four seconds. At most. About the time it takes to read this paragraph.
If you didn’t grab your
Choose Wisely; Emotional Engagement with Package, Product Design Directly Correlates to Sales
Consumers can tell you a lot about your package and product designs. What they like, what they don’t like.
