We believe the most valuable thing you can learn from consumers is what they can’t tell you.
Traditional marketing research methods can only measure the brain processing that consumers are consciously aware of—what they can put into words. Neuroscience research shows that 95 percent of brain processing happens below conscious awareness, including the emotions that drive consumer behavior.
Innerscope measures these emotions using biometrics, often combined with eye tracking, facial coding and survey responses, to develop a new and complete picture for marketers to understand and motivate consumers. The results are more compelling products, messages and media; deeper brand connections; and more engaged consumers.
Measuring Emotion Using Biometrics
Nonconscious emotions are generated in the brain and expressed in the body through the autonomic nervous system. Innerscope uses its breakthrough Biometric Monitoring System™ (a comfortable, lightweight belt worn around the chest) to accurately and unobtrusively measure the physiological indicators of emotion through four biometric channels:
- heart rate
- skin conductance
- breathing
- motion
Participants’ moment-to-moment emotional responses are captured passively as they are exposed to a variety of multi-media stimuli or everyday experiences such as watching TV, surfing a website, or shopping. Because the equipment is portable and the data collected wirelessly, Innerscope can conduct research nearly anywhere, including: central locations (labs or focus group facilities); Sensus™ kiosks at select malls and movie theaters; or in stores, cars or even homes.
Unprecedented Insight
Innerscope combines nonconscious and conscious measurements to provide a deep understanding of the hearts and minds of consumers. Our insights empower clients to make more informed and strategic business decisions with greater confidence.
