Programming, Marketing, Sponsorships, Integrations and Cross Platform
Our Promise
Innerscope helps media companies attract viewers, improve audience engagement and deliver increased value for advertisers by measuring emotional responses to content across a variety of platforms.
How It Works
In today’s diversified and rapidly evolving media landscape, it’s more important than ever to capture and sustain audience attention and ensure advertisers are getting the best possible return on investment. Innerscope is the only company that uses biometrics and eye tracking to measure and analyze viewers’ visual attention and Emotional Engagement™ with media content, advertising and the interaction of the two. This unique approach cuts across platforms to provide valuable insights you simply can’t get any other way. The results allow media companies to optimize programming, to create more effective advertising and sponsorship opportunities and to develop new revenue streams.
Applications
- Programming and promo testing
- Ad unit and platform effectiveness
- Multi-platform/cross-platform effects
- Sponsorships and branded entertainment
Case Studies
No other research firm can match Innerscope’s ability to measure emotional response to programming and advertising, regardless of platform.
