TV, Print, PC, Tablet and Mobile
Our Promise
Innerscope helps create more engaging communications by providing emotion-based insights throughout the entire development process. With this new depth of consumer understanding, you can optimize your communications to cut through the clutter, connect with target audiences and improve in-market performance.
How It Works
Innerscope measures consumers’ emotional responses to early-stage through finished communications to evaluate overall performance and provide deep diagnostic detail. Performance metrics and normative database comparisons measure potential, while diagnostic insights drive optimization and best practices. Innerscope’s results empower companies to create compelling campaigns that stand out in today’s cluttered media landscape, motivate consumers and build stronger brand connections.
Applications
- TV (animatics, storyboards, finished copy, etc.)
- Print (ads, magazines, circulars, etc.)
- Audio (audio/visual cues, sound bites, radio ads)
Case Studies
Innerscope’s ad evaluation results have helped clients achieve better in-market performance and have successfully correlated with real-world behaviors, including channel-changing and fast-forwarding behavior, online buzz (e.g. views and comments) and movie box-office sales:
